The holidays are a busy time for everyone, especially small businesses. With a little bit of creativity and planning, you can make the most out of the holiday season and market your business in a way that is both effective and festive. From the Central Bradford County Chamber of Commerce, here are some holiday marketing ideas to get you started.
PDF Gift Guides
One of the best ways to market your business during the holidays is to create a gift guide. This guide can be in the form of a PDF that you share on your website and social media channels. You can even make multiple guides for different customers; this will let you separate PDF pages if need be. Be sure to include items from your product line that would make great gifts, as well as any promotions or discounts you may be running. If you have a brick-and-mortar store, you can also print out copies of the gift guide to hand out to customers.
Gift Wrapping & Holiday Packaging
Make your products stand out this holiday season with festive packaging. This is especially effective if you sell products that will be given as gifts. Customized packaging with your company name and logo will help spread brand awareness and get people talking about your business. Plus, it's a great way to show your customers that you're thinking about them during this busy time of year.
The holidays are a great time to post content that is both useful and interactive. For example, you could create a series of blog posts with gift ideas for different types of people on your list. Or, you could create an interactive quiz that helps people find the perfect gift for their loved ones. Whatever type of content you choose to create, make sure it is engaging and relevant to your target audience.
Social media is one of the best ways to connect with your customers during the holidays (and all year round). Make sure you are active on all of your channels and take advantage of any holiday-themed hashtags that are popular at the time. You can also run social media giveaways or contests to engage with your followers and increase brand awareness. And don't forget to wish your followers a happy holiday!
Contests & Giveaways
Giveaways and contests are always popular, but they can be especially effective during the holidays when people are looking for ways to save money. Offer a discount on your products or services, or give away a free item (or two) to lucky winners. Just be sure to promote your giveaway or contest across all of your channels so people know how to enter.
The holidays are also a great time to show appreciation for your loyal customers. Send out holiday cards (with a special discount code included), offer early access to sales or promotions, or give them a free gift with purchase. There are many ways to show your customers how much you appreciate their business—get creative and have fun with it!
One of the best things about being a small business owner is being part of a community of other small businesses. During the holidays, consider partnering with other local businesses to cross-promote each other's products or services. You can also team up for joint giveaways or events—the sky's the limit! Collaborating with other businesses is a great way to build relationships and expand your reach.
Nothing gets people in the holiday spirit quite like attending festive events. If you have the space, consider hosting an event at your business location. This could be anything from an ugly sweater party to a holiday cookie decorating contest—whatever would be fun for your target audience (and fits within your budget). Promote the event through all of your channels, and make sure everyone who attends has a great time!
What better way to spread holiday cheer than by giving back? Support a local charity by donating some of your proceeds during the holiday season (or year-round), hosting a food drive at your business location, or volunteering at a local shelter or soup kitchen. Giving back is always appreciated, but it means even more during the holidays when people need it most. And when people see that you're supportive of causes they care about, they're more likely to support you in return!
These are just some creative ideas—there are endless possibilities when it comes to marketing your small business during the holidays (or any time of year). The most important thing is to have fun with it and stay true to your brand identity. Happy marketing!
If you’re ready to grow your business with the help of great local resources and partnerships, join the Central Bradford County Chamber of Commerce.